1 great event!
5 Mind blowing Sessions
A TIME OF INTELLECTUAL INTERACTION , NEW IDEAS AND FUTURE VIEW
Opportunities to
Discover
Learn
Network
Be more
About the Event
WHATisNEW is our annual industry focused thought Leadership event, geared towards discussing emerging consumer trends, burning topics and platform for professional networking.
Our 2020 edition was a great success with outstanding presentations from industry experts who spoke on: –
- The state of Insights now and in the near future
- Understanding the new consumer: The shifts and approaches required
- How Africans consume brands: shifts, turns, and the future
- What brands are looking for: Now and beyond
- The new age of fire - The art of storytelling in a crisis
For the 2021 edition;
Theme: Now and the Future
Date: October 15th 2021
Time : 12noon -5pm
Mode: 
Kristin Luck: Social change and its impact on the world of market research
Ray Poynter: The future of the Marketing Research industry: Trends and forecasts
Paul Laker: The African Opportunity: Growing Middle Class vs the BoP
Dipo Kola-Banjo: What are clients looking for in their partner agencies: Now and in the future
Jessica Kimathi: Fireside Chat
Paul Oziegbe: Fireside Chat
Fire side Chat
Topic: Making market research famous amongst Gen Z’s and Millennials
Time: 12pm – 1pm
Speakers: Paul Oziegbe, Jessica Kimathi and Borishade Taiye Tairat
Moderators: Rotimi Shoyoola and Ibukun Badejo
Meet our speakers
About the event organizer
Market Research Academy Lagos, also known as MRA Lagos, is a professionally run academy by seasoned marketing researchers + academics; for marketing researchers! From our state of the art purposely fitted training facilities within a serene environment; we run outcome’ oriented programs.
Our model is simple: we invite facilitators with hands on proven knowledge of different target topic to teach and then leverage a central advisory board to censor and push the envelope via inclusion of new approaches and methodologies.
Our Vision is to consistently provide forward looking learning opportunities for new and practicing Marketing Research consultants
WhatIsNew 2021 proudly supported by
