WIN Global 2025
4 Keynotes | Panel Discussion | Interactive Sessions
Join global thought leaders as we explore the role of AI in reshaping marketing research, consumer understanding, and the future of decision-making in African and Global Markets
#WINGlobal25
A Global Gathering of Market Research and Insight Leaders
WIN Global 2025 will bring together thought leaders, practitioners, and innovators from across Africa and the global market research community to unpack how artificial intelligence is changing the foundation of our profession.
2025 Theme
AI and the Unfolding MR World
This year’s WIN Global Conference will unpack how artificial intelligence is reshaping the insights landscape, redefining methodologies, transforming human–data interaction, and unlocking new dimensions of strategic understanding.
Artificial intelligence is redefining the essence of how we ask questions, interpret human behaviour, and influence decisions. For Africa’s growing research and insights ecosystem, this shift represents both a challenge and a powerful opportunity: to innovate, to lead, and to shape the next chapter of global research excellence from an African perspective.
From automation and predictive analytics to ethical implications and creative intelligence, WIN Global 2025 will equip professionals with the foresight and frameworks to lead confidently in an AI-augmented future.
#WINGlobal25
Meet the speakers
Shaping the future of insights in Africa and beyond
As technology continues to evolve, the true power of the insight profession lies not just in data, but in human intelligence enhanced by AI.
Attend WIN Global 2025 to learn, share, and co-create the future of Market Research and the Insight Business in Africa.
- Keynote Sessions: Global thought leaders and African trailblazers share insights on how AI is driving the evolution of the marketing and insights ecosystem.
- Panel Discussion: Cross-industry conversations on balancing technology with human ingenuity, and how insights professionals can stay relevant and strategic.
- Interactive Q&A sessions
Who Should Attend?
- Market Research Professionals (Researchers, Data Analysts, Consultants)
- Insights Directors and Managers
- Brand Managers and Marketing Executives
- Academic Researchers and Students in related fields
- Agency Professionals looking to enhance service delivery
- Thought leaders interested in AI and technology trends shaping research
DATE: Friday, November 14, 2025
Time: 12 Noon – 5 pm
Get Access
Here’s an amazing opportunity to learn, re-learn and unlearn amidst some of the brightest minds in our industry!
Whether you are leading a team, managing clients, or just beginning to explore AI in your work, WIN Global 2025 will help you navigate the new landscape with clarity and confidence.
Be part of the conversations shaping the future of insights at WIN Global 2025.
About MRA Africa
Market Research Academy Lagos, also known as MRA Lagos, is a professionally run academy by seasoned marketing researchers + academics; for marketing researchers! From our state-of-the-art purposely fitted training facilities within a serene environment; we run outcome-oriented programs.
Our model is simple: we invite facilitators with hands-on proven knowledge of different target topics to teach and then leverage a central advisory board to censor and push the envelope via the inclusion of new approaches and methodologies.
