WIN Global 2024

4 Impacful Sessions + Panel Discussion

Get ready for a unique one-day experience with leading experts and industry veterans from around the world to discuss trends, challenges, and opportunities in the market research landscape.

Theme:

Africa's Market Research Industry: Trends, AI and Future Outlook

WIN Global 2024 offers a unique opportunity to gain deep insights into global and African market research trends, featuring keynote speakers like Ray Poynter and Siham Malek. Attendees will explore how global shifts and regional dynamics are reshaping the industry, while also discovering strategies to drive social change through research. Key sessions will focus on AI, client expectations, and the future of market research in Africa.

The event also provides a vibrant platform for networking with a global audience. Attendees can participate in live Q&A sessions, interact with panelists, and connect with professionals across borders, creating lasting industry relationships. With expert-led discussions from leaders like Dipo Kola-Banjo and Jasper Grosskurth, expect high-value interactions and actionable takeaways to apply in your work immediately.

All sessions will be recorded, ensuring participants can revisit valuable content at their convenience. Whether you’re looking to stay ahead of AI-driven innovations or understand emerging client needs, WIN Global 2024 promises practical insights that will help you navigate the evolving landscape of market research and business intelligence.

#WINGlobal24

Our speakers

WINGlobal24 will feature some of the brightest minds in the industry, globally!

Ray Poynter

President // ESOMAR

Siham Malek

CEO // Integrate Consulting, Morocco

Dipo Kola-Banjo

Human Insights Senior Director // Coca Cola Europe

Jasper Grosskurth

CEO // Dalberg Research

Paul Oziegbe

VP // Pierrine Africa

Dharmendra Jain

CEO // Actnable AI

Xoliswa Rhayi

Manager, CMI // L’Oreal Africa

David VL Smith

CEO // DVL Smith Limited, UK

Uncover the perspective and tools you need to adapt and thrive in today's global insights business

Insightful Keynotes on Global and African Trends
Gain valuable insights into global and African market trends as industry leaders share their expertise. Expect to learn about the evolving landscape of market research and how these changes are shaping both global and regional practices.

Holistic Perspectives on Research
Explore both global dynamics and Africa-specific research challenges. The sessions will provide a comprehensive understanding of market trends, highlighting the differences and intersections between the two.

Networking and Practical Takeaways
Interact with a global audience through live Q&A and networking opportunities. You’ll leave with actionable insights to apply in your business, from AI-driven research methods to enhancing client relationships.

Who Should Attend?

  • Market Research Professionals (Researchers, Data Analysts, Consultants)
  • Insights Directors and Managers
  • Brand Managers and Marketing Executives
  • Academic Researchers and Students in related fields
  • Agency Professionals looking to enhance service delivery
  • Thought leaders interested in AI and technology trends shaping research

DATE: Friday, October 11th, 2024
Time: 12 Noon – 5 pm
Venue: Online

About the organizers

Market Research Academy Lagos, also known as MRA Lagos, is a professionally run academy by seasoned marketing researchers + academics; for marketing researchers! From our state-of-the-art purposely fitted training facilities within a serene environment; we run outcome-oriented programs.

 

Our model is simple: we invite facilitators with hands-on proven knowledge of different target topics to teach and then leverage a central advisory board to censor and push the envelope via the inclusion of new approaches and methodologies.